Articles

A retailer sent six onboarding requirements. Read twice, they were really one: take the manual effort out. Why onboarding needs reinventing, not improving.

Customers call it quick links. Behind them sits the long, slow job of understanding customer missions. Why simple outcomes need hard work underneath.

Everything on your roadmap carries buyer's remorse except one project. Why product enrichment is zero-regret, and three things to do this quarter.

Dashboards full of AI visibility metrics look impressive, but which means what? Why the emperor's new dashboard is old vanity metrics one floor up.

Most retail AI assistants answer before they ask. Why agents built for selling fail customers who came to buy, and three shifts to make them assist.

A hierarchy only knows up and down. Why a knowledge graph, not your PIM, decides whether the AI you buy this year actually works for your customers.

Part one of four on getting visible in agentic: how AI citations really work, why it all comes back to your product data, and three things to do next.

Own-label products have no reviews, creators or press to vouch for them. Why that's an existence problem when AI decides what customers find.

Your PIM is a Jenga tower nobody wants to touch. Why customer-driven product data needs agility your stack never had, and three actions for directors.

Everyone's shipping AI features, few are solving AI problems. Why variable cost, freebies and lock-in should worry you, and three things to do this week.

Intent, structure, product data and channels: why fixing three of the four forces of product discovery still lets you down, and the questions to ask.

Retail media looks like free money, but you're selling your shop floor. What sponsored results really cost in trust and conversion, and what to do now.

Hero nav is really 'me nav', built for trading teams, not customers. What happens when you listen to how shoppers actually shop, plus three actions.

Replacing your site search again? Why the problem usually isn't the engine but the data and intent behind it, and three things to do before you switch.

ChatGPT can write product content, but should you let it? Why expert, credible content beats AI filler, and three things to do before you scale it up.

Your customers already shop by asking AI. Why the PDP is now your battleground, and three moves, ranked by risk, to close the Intent Gap before they leave.

Rufus lifts conversion 60%, yet 83% of its picks are self-serving. Why trust will decide the AI shopping war, and three questions to ask your team this week.