Product Entrichment
Your catalog describes products the way your buyers and suppliers do. Your customers don’t think, search, or shop in that language. Intent-led enrichment rewrites every product in your range to match how customers actually look for it: automatically, at scale, and kept current as trends and seasons shift.
The problem
A pair of sandals goes into your catalog as “Sandals. Brown. Cream. High heel.” Technically accurate. Commercially useless.
Because the customer is searching for “brown sandals.” But she’s thinking espadrille wedges for a garden party. Flatforms for a summer wedding. Something comfortable she can stand in for eight hours. Every one of those is a real intent your catalog can’t answer, so the product never surfaces, and a ready-to-buy customer leaves thinking you don’t stock it
You do stock it. It’s just invisible. Multiply that across hundreds of thousands of SKUs, and you have a catalog full of products no one can find.
Capability Blocks
Four connected capabilities transform thin catalogue data into rich customer intelligence that powers discovery across every channel.
Findable Off Your Site, Too
Enrichment doesn’t stop at your own site. The same structured intent data elevates your product feeds, sharpening titles, attributes, and descriptions for Google Shopping today, and readying you for the agentic and conversational surfaces customers are already starting to shop on: product answers, substitutes, and the questions buyers ask before they commit.
One enrichment layer. Every channel, on-site and off, working from the same customer logic.
Proof in the real world
When products speak your customers’ language, more of your range gets found, understood, and purchased.
8% revenue uplift, year on year
With a catalog of 20,000+ products, Ironmongery Direct made every product, including the slow-moving long tail, findable by the language customers actually use. Their most recent test (December 2025 to February 2026) delivered an 8% year-on-year revenue uplift, with margin holding firm and customer numbers growing.
“We used to be a catalogue retailer that happened to have a website. Now we’re a digital retailer that happens to have a catalogue.”
Make every product findable
Every day, customers leave your site believing you don’t stock what they want. You do. Intent-led enrichment makes it findable.