Curated Visual Navigation
Your customers don’t think in catalogs. They think in missions: getting ready for a summer holiday, sorting out the spare room, finding something for a garden party.
FoundIt! builds site-wide visual navigation in the language and intent of your customers, so they discover, find, and buy without fighting your category tree.
Works with your existing ecommerce platform. No replatforming required.
The Problem
Most navigation starts in the wrong place. You take your global PIM, group products by physical attributes and turn that into categories and filters. The result is a maze: every category gets the same facets, all written in product speak and none in the words a customer would use.
Your customers couldn’t care less about how your catalog is structured. But you make them learn it anyway, because for years there was no better way. When navigation feels like work, they bounce, often straight back to Google.
The real job of navigation
It isn’t to explain your products. It’s to serve the shopping mission.
Capability Blocks
Four connected capabilities turn a static category tree into a responsive discovery layer across your site.
From catalog speak to customer missions
FoundIt! sits on top of your existing platform. No replatforming. No expensive development cycle.
We aggregate product-level intent data into facets, filters and visual navigation curated to your customers’ language, then deploy it directly onto your ecommerce platform, often in a matter of weeks.
Three things, working together: the things customers want, the discovery options they need and the navigation to support them.
Proof in the real world
The experience gets easier for customers. The commercial impact follows.
9% revenue uplift
Fenwick, in six weeks
A small team with a 200,000-page catalog needed the site to surface its range without heavy development resource.
Intent-led navigation was A/B tested and reached 98.1% statistical significance within six weeks.
4.07%
lift in average order value
4.74%
lift in conversion rate
98.1%
statistical significance
+2.1% conversion
Neiman Marcus, across 200,000+ products
Intent-led navigation recreated the curated, guided feel of the store online, fully automated and live in ten weeks.
-2.2%
bounce rate
10 weeks
time to value
200K+
products covered
“FoundIt! has flipped experience on its head. It’s based on our customers rather than our catalog.”
Make navigation feel natural
Build navigation around their mission, not your structure, and watch more of them find what they came for. We’ll show you what intent-led navigation looks like on your own range.