Curation
Your customers are searching for collections you haven’t built yet. Beach-ready. Garden party. Conscious luxury. The products are sitting in your range right now, but no one has named, grouped, or merchandised them the way customers actually shop. FoundIt! finds those missions in your intent data and builds the assortments to match, automatically and continuously.
The Problem
A customer reads about a trend, lands on your site, and types it into your search bar. Barbiecore. Lug-sole boots. Milkmaid dresses. And finds nothing.
Not because you don’t stock it. You do. But your catalog has never named it, grouped it, or merchandised it as a thing customers can shop. The products are scattered across categories, described in your language, invisible to the one word the customer actually used. That’s the trend gap, and every retailer has it.
Manual merchandising can’t close it. By the time a team has spotted the trend, built the collection, written the copy, and shipped the page, the moment has moved on. The opportunity was real. The window was small. And it’s already gone.
Capability Blocks
Four connected capabilities uncover emerging customer missions, build curated collections automatically, and keep your merchandising one step ahead of demand.
How It Relates to Navigation
Curation and visual navigation are two halves of the same idea. Curation works out what collection a customer’s intent is calling for and builds the assortment. Navigation makes that collection effortless to reach across your site. Together, they turn a static catalogue into a living experience that reshapes itself around demand.
Proof in the real world
The right collections appear while customer demand is still growing. More inspiration. More exploration. More products discovered.
Holiday Shop: missions that drove deeper category engagement
By reorganising a Holiday Shop around customer missions (comfortable travel, the city walk, the beach, stepping out at night) rather than rigid clothing categories, intent-led curation drove significantly more engagement in the category. More customers explored further, more products got viewed, and more of the range surfaced for the shoppers who wanted it.
Footnote micro-copy: When all four layers of product discovery pull together, top-tier multi-category retailers typically see a 4 to 6% uplift once the effect starts compounding
Turn trends into sales
The demand is in your data. The products are in your range. Curation connects the two, automatically, before the moment passes. We’ll show you the collections hiding in your own catalog.