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Product Enrichment
Turn catalog data into rich, customer-language attributes at scale.
Intent-led commerce platform
The commerce platform built around customer intent
Understand what your customers want, make every product findable, and show up everywhere they look, on-site and off. One platform, built on a single idea: organize commerce around customer intent, not your catalog.
Works with your existing search engine, PIM and commerce stack.
Four problems, or one?
The fix never sticks because the problems are connected
Every multi-category retailer loses revenue to the same thing: customers who can’t find the right product fast enough, and leave before they ever show up in a conversion report.
It gets diagnosed as a search problem, an SEO problem, a merchandising problem, a PIM problem. The fix never sticks, because it’s none of those. It’s all of them, and they’re connected.
Stop treating symptoms independently.
Connect the signals, structure, product data and channels, so each improvement strengthens the next.
The Four Forces
Product discovery runs on four forces. We power all of them.
Apply them in order and they compound, each force amplifying the next. We call it the Intent Flywheel.
- 1
Intent - Understanding Layer
Capture what customers actually want
Turn customer behavior into structured signal, not guesswork stitched across five tools that don’t talk to each other.
- 2
Structure - The Decision Tree Layer
Map how customers really decide
Turn understanding into category logic built from relationships, semantics and customer decision trees, not just flat tags.
- 3
Product Data - The Findability Layer
Make every product findable
Apply that structure to every product, so each one can be found by every intent a customer might express. No dark aisles. No lost SKUs.
- 4
Channels +Platforms - The Distribution Layer
Deploy intelligence everywhere customers look
Power search, navigation, PDPs, SEO, AEO and feeds, while every channel feeds new signals back into Force 1.
Each rotation makes the next one faster. Competitors treating these as four separate problems are pushing four flat tyres.
What you get
One platform. Every layer of discovery.
Six connected capabilities, all powered by the same intent model.
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Curated Visual Navigation
Site-wide visual navigation in your customers’ language, not your catalog’s.
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Site Search
Search that understands intent, not just keywords, without replacing your engine.
- 5
Product Detail Pages
Turn high-bounce PDPs into discovery hubs that keep customers exploring.
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SEO & AEO
Win organic search today, and the AI answer engines customers are moving to next.
Why this exists
Commercial impact without rip-and-replace
When all four forces pull together, top-tier multi-category retailers typically see a 4 to 6% revenue uplift once the flywheel starts compounding.
FoundIt! layers onto the stack you already run. Your search engine, commerce platform and PIM stay. We sit underneath, connecting the four forces so they finally pull together.
Integrated. Scalable. API-based. Compliant.
Built to fit
Keep your stack. Add the intelligence layer.
FoundIt! connects the tools you already rely on, instead of asking you to replace them.
Your existing systems remain the systems of record. We add the intent, structure and feedback loop that makes them work as one discovery system.
Four Forces Assessment
Find out where your flywheel is, and where it could go
The four forces are a discipline, not a feature. We’re the engine that makes them compound. Book a complimentary assessment of your current customer experience.