FoundIt! makes Bloomreach better
Bloomreach gives your merchandisers powerful control over search, browse, recommendations, and personalization. But every rule they write, every product they boost, and every recommendation Loomi serves is bounded by the attributes sitting in your catalog. FoundIt! is the intent layer that deepens those attributes, giving your merchandising team far more to merchandise.
The merchandising gap
Your merchandisers are working with a thin palette
Bloomreach hands your team genuinely powerful controls: boost, bury, rank, segment, test, personalize. Then your team opens the product grid editor and discovers they can only slice the range by the attributes that already exist. Color, size, category, brand. The obvious ones.
So, the campaigns they can build are limited to the language your catalog happens to hold. They can’t merchandise a “garden party” edit if nothing is tagged for occasion. They can’t personalize around “all-day comfort” if no product carries it. The tool is capable of far more than the data allows, and the gap between the two is the campaigns that never get built.
That is not a merchandising problem or a platform problem. It is a product data problem, and it sits upstream of everything Bloomreach does.
Side by side
Bloomreach alone vs. Bloomreach with FoundIt!
| Capability | Bloomreach alone | Bloomreach + FoundIt! |
|---|---|---|
Merchandising scope | Rules and campaigns built on existing catalog attributes | Rules and campaigns built on a far deeper set of intent-led attributes, occasions, and missions |
Personalization signal | Learns from behavior against the products it can already describe | Learns against a catalog described in customer language, so segments get sharper |
Thematic & seasonal edits | Built manually when the underlying tags exist | Collections generated from live intent, including themes your taxonomy has no name for yet |
Search & browse relevance | Ranks and personalizes the data you provide | Ranks and personalizes intent-enriched data, so more of the range becomes reachable |
Long-tail coverage | Strong on head terms and known categories | Extends into the long tail, where most unmet demand sits |
Setup | Platform you already run | Layers on top; no rip-and-replace, no change to your merchandising workflow |
Where FoundIt! fits
The control room and the raw material
Bloomreach is the control room: the place your team shapes, tests, and personalizes the experience. FoundIt! supplies the raw material that control room runs on, translating how your customers think, search, and shop into structured attributes and collections your merchandisers can actually use.
Give a capable team a richer palette, and they build better campaigns. Same platform, same workflow, considerably more to work with.
Proof in the real world
Campaigns you couldn’t build before
Intent-led data, proven at scale
When products carry real customer intent, more of the range becomes merchandisable. Fenwick added 9% to revenue in six weeks by applying intent to navigation. Ironmongery Direct, with 20,000+ products, delivered an 8% year-on-year revenue uplift by making the long tail findable in customer language. The pattern holds wherever the underlying data reflects how customers actually shop.
Give your merchandisers more to work with
You invested in Bloomreach for control and personalization. FoundIt! makes sure your team has a catalog worth controlling. We’ll show you what intent-led data does to your merchandising options, on your own range.