Everyone loves to shop

Unfortunately many shopping journeys aren't simple. Customers are overwhelmed with choice and have to sort, search and paginate their way through reams of products. To make matters worse, nearly two thirds of shoppers have moved to mobile devices where these options are even more challenging.

The result? Shoppers giving up in frustration; reducing your sales

But finding things on ecommerce sites can be a real chore

We're simplifying journeys and growing sales with these great retailers

We are making it easier

Our mission is to create more Foundit! moments for retailers and their customers. We believe shopping should be fun, intuitive, effortless and productive for shoppers. Conversely, it shouldn't be hard for retailers to make that possible. We're building tools that deliver a relevant shopping experience using data from customers to lead the way.

Meet our Team

Our unique 3 tier artificial ntelligence.
  • CEO

    Warren Cowan

    A serial entrepreneur and digital veteran, Warren's career spans over 20 years, having run top agencies, built products and launched myriad campaigns, websites and business transformations. As FoundIt's chief visionary, he leads its growth strategy, innovation and product vision: to try and make online shopping easier. One site at a time if he has to!

  • Chris Dunn


    Chris has worked in ecommerce for over 20 years. During which time he has successfully scaled several SO businesses and agencies, most notably Greenlight where he took the business to £17M and 120 staff. He has worked with many of the UK's largest websites including Hotels.com, SKY, Expedia, Santander, Dixons Carphone, New Look, and The Guardian

  • Jamie Carpenter

    Head of Product

    Jamie started his career in retail at the Home Retail Group, before moving to Debenhams as Merchandiser & Data Analyst. This background means he's well placed to understand the problems of complex ecommerce websites. He has first-hand experience of enterprise ecommerce and merchandising platforms for the likes of John Lewis, Missguided, and Selfridges