Our mission

Nothing less than to help you build the next generation of intent-led retailers.

Customers, not catalogues

The best retailers today know that the way to win is through customer experience. And the very best understand that knowing your customers’ intent means you can make site experience intelligent and responsive to shoppers’ needs.

 

But translating the deluge of data inside and outside your business into intent signals is hard. And using these signals to create a site experience shaped around customers, not catalogues is even harder.

A first-of-its-kind intent-led commerce platform

That’s why we built FoundIt!. Using our first-of-its-kind intent-led commerce platform, large, multi-category retailers like, M&S, B&Q, and Neiman Marcus are delivering site experiences that match how shoppers shop. With FoundIt!, more customers discover, find, and buy the products they want.

Meet the people behind the mission

From their origins in retail SEO, Warren, Chris and Jamie understood early on that paid acquisition had had its day and the future lay in leveraging customer intent to create sites centred on customers, not catalogues.

Warren Cowan

CEO & Founder

Chris Dunn

COO

Jamie Carpenter

Director of Product

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