Our mission

We get this one a lot. Short answer: no, we’re not a personalization engine in the traditional sense — and no, we don’t collect or use PII.

Most personalization tools work by tracking individual users and serving them content based on their browsing history. That needs cookies, consent, and a whole lot of data privacy headaches.

FoundIt! works differently. We use aggregated customer intent — what people are actually searching for, browsing, and buying — to make your entire catalog more discoverable for everyone. No creepy tracking. No PII. Just better journeys.

We’re not trying to replace your search engine, your PIM, or your catalogue tools. We sit alongside them and make them work better.

We’re not knocking those tools — they’re great at what they do. But they’re only as good as the data you feed them. FoundIt! enriches that data with real customer intent, automatically, continually, day and night.

Absolutely. We call it a Proof of Value.

Every contract, whether 1, 2 or 3 years, has a trial period baked in. We agree on the success criteria at the start, and if we don’t hit that within the agreed timeframe, you can opt out without any further obligation.

It’s low risk, fast to deploy and gives you the confidence to move into the full contract.

Yes — but probably not in the way you’re thinking.

Everyone’s talking about AI these days. And yeah, everyone’s slapping “AI-powered” on everything. Half of it is hype. The other half is black-box nonsense that nobody can explain or trust.

FoundIt! uses AI as part of our intent engine — but it’s built on real customer behaviour, not hallucinations. You can see how it works. You can trust the outputs. Your merchandising team stays in control. We call it real intelligence, not just artificial intelligence. Because that’s what it actually is.

You’ve probably got a search engine, maybe a PIM, and possibly some personalisation tools. They’re all doing their jobs, but none of them is solving the real problem: your customers still can’t find what they’re looking for.

FoundIt! is the steel thread that connects everything. We take real customer intent and use it to enrich your data, power your navigation, optimise your search, and curate journeys — across your entire site. One platform. Not another point solution.

Internal buy-in can be harder than the tech itself, right? This is what we tell people:

“FoundIt! helps customers find what they’re looking for. It enriches our product data, improves our product discovery, navigation, and creates
better journeys — all based on the intent of our customers, not how our catalogue is organised. It works with our existing stack, delivers results in weeks, and the retailers seeing 4-6% revenue uplift include M&S, B&Q, and Fenwick.”

It’s lighter than you’d expect. We don’t need months of dev time. We work with your existing tech stack — your PIM, your search engine, your ecommerce platform — and layer intent on top.

Most integrations are up and running in weeks, not months. And we do the heavy lifting, not your IT team.

Less than you think. Way less.

Most of the work happens on our side. Integration is typically lightweight — API connections to your existing systems, no major rebuilds. We’re not asking for six months of IT roadmap. We’re asking for a few weeks of collaboration to get connected, then we do the heavy lifting. We can even second our engineers to work with yours. Afterall we are the experts at this.

Nope. We make them better.

Like, take Algolia, Bloomreach, Klevu — they’re great search engines. But a search engine is only as good as the data you feed it, right? If your product data doesn’t match how customers actually search, you’ll still get “no results found” and irrelevant listings.

FoundIt! enriches your catalogue with intent-led attributes and language — so when someone types “warm winter coat,” your search engine actually knows what that means. We don’t replace your search. We unlock it.

Honestly? This is exactly when you need it most.

Here’s what we see all the time: retailers spend 18 months and a big chunk of budget on a re-platform. The new tech is faster, cleaner, more flexible. But the discovery problems? Still there. Customers still can’t find products. Conversion hasn’t moved.

That’s because re-platforming fixes your infrastructure — it doesn’t fix your data or your journeys. FoundIt! does. We’ve worked with plenty of retailers who came to us right after a re-platform, frustrated that the big investment didn’t move the needle. We’re often the missing piece.

Big. Really big. We’re talking hundreds of thousands of SKUs, multiple categories, complex taxonomies — that’s exactly what we’re built for.

In fact, the bigger and messier your catalogue, the more value we deliver. Manual curation doesn’t scale. Intent-led automation does. That’s why retailers like B&Q (who we help scale from 150k to 2m SKU’s), M&S and John Lewis use us.

Typical results: 2-6% sitewide revenue uplift. Typical timeline: 12 weeks for early results, 7-8 figures by the end of the first year.

That’s not a typo. And it’s not a best-case scenario. It’s what we consistently deliver for retailers like B&Q, Marks and Spencer, John Lewis and Neiman Marcus.

Why so fast? Because we’re not asking you to re-platform. We’re not rebuilding your stack. We’re layering intent onto what you already have — and the impact shows up quickly because we’re fixing the thing that’s been broken all along: discoverability.