Dark Aisles: What does it mean and how can retailers avoid it?
Here is what our CEO and Founder, Warren Cowan has to say about dark aisles…Dark aisles are a reality for many retailers. Large online retailers often have tens of thousands of products across 40-50 pages, but most of these items live in “dark aisles”, completely invisible in search results. This can be because the category […]
Rebuilding an Icon in the Digital Age: Debenhams’ Marketplace Strategy
In the ever-evolving retail landscape, we’re witnessing an intriguing resurrection story. Boohoo Group’s attempt to breathe new life into Debenhams represents more than just another business acquisition. It’s a case study in brand revival strategy that offers valuable insights for the entire retail sector. The Strategic Marketplace Approach When Boohoo acquired the Debenhams brand, they […]
B&Q Launches World’s First Intent-Led Mega Navigation System Powered by FoundIt!
B&Q, the UK’s leading home improvement retailer, has partnered with FoundIt! to introduce the world’s first intent-led mega navigation system, revolutionising the way customers shop online. Now live on their site, this innovative system is designed to understand their shoppers’ intent and bring the most relevant products to the forefront of their website, making it […]
Creating a movement: our first Intent-Led event
“Intent-led commerce isn’t about software or platforms. It’s a movement” That was the rallying call from Chris Dunn, our Chief Operating Officer, at our inaugural “Intent-led Event” last night. We brought together some of the best and brightest minds from eCommerce and online retail, including leading retailers like M&S, John Lewis, IMD, Buyagift, Kingfisher, and […]
The Changing Face of E-Commerce: Q&A with Speero’s Johnny Longden
Welcome! This is the first series of interviews with eCommerce industry experts about how they are becoming more intent-led in what they’re doing – to understand what they’re doing within their businesses to make their products more discoverable online, and create eCommerce shopping experiences built more around customer intent. We’ll then be publishing more of […]
Help your customers discover, find, and buy the products they want.
The FoundIt! origin story and why we believe every eCommerce retailer will become intent-led For the last 20 years, this has been the eCommerce playbook… Get your catalogue online, be the best at paid acquisition to drive traffic, and add ever more range to grow topline revenue. This model worked incredibly well. We saw […]
