B&Q, the UK’s leading home improvement retailer, has partnered with FoundIt! to introduce the world’s first intent-led mega navigation system, revolutionising the way customers shop online. Now live on their site, this innovative system is designed to understand their shoppers’ intent and bring the most relevant products to the forefront of their website, making it easier for customers to find exactly what they’re looking for.
A mega nav is the front of a store navigation indexation system. In other words it’s what customers see first when they visit a retailer’s website. Traditionally, this static navigation can be difficult to adapt to changing customer preferences and trends. However, the intent-led mega nav is different. It dynamically updates to showcase the products customers are most likely to want based on their intent.
Behind this groundbreaking technology is FoundIt!’s sophisticated AI customer intent engine that analyses over a million products on B&Q’s website. By tracking how customers engage with these products, FoundIt! can pinpoint the top customer intent-driven categories and adjust the mega nav accordingly. For example, in the home and furniture category, acoustic wall panels might take precedence over paint during certain times of the year, while paint could rise to the top as Easter approaches. And on windy days in the UK, it’s no surprise to see fence panels trending.
This dynamic, intent-driven approach is powered by smart automation, which would otherwise make it impossible for B&Q to process this level of data manually. Instead, FoundIt! does the heavy lifting, continuously adjusting the mega nav based on shifting customer intent.
For merchandisers, this system is a game-changer. It automatically elevates the most sought-after categories, boosting their visibility and ensuring they’re front and centre for shoppers. For customers, it’s a seamless experience, as they no longer need to sift through endless hierarchies to find the categories that suit their needs. The intent-led mega nav brings the best matches right to the top of the site, saving time and frustration.
The benefits extend beyond the customer experience as this innovation also enhances SEO. By indexing the most popular and highly engaged categories, B&Q’s website can achieve better rankings in search engine results, driving more traffic to the site.
With this launch, B&Q has not only embraced the future of eCommerce, it’s setting a new standard for how large multicategory retailers can play and win in today’s market by focusing on their customers’ intent.
The world’s first intent-led mega nav is here and it’s changing the way we shop online.
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