9% sales growth! What an impact.
We apply Foundit!’s intent driven navigation across the whole Fenwick’s website.
By ensuring that users are more likely to find the products they are looking for, the conversion rate rises, and thats been proven in rounds of A/B tests. I’m pleased to say they exceeded all our expectations.
One of Britains most revered dept stores
Fenwick is known for its wide range of premium home, fashion & beauty products, and wanted to improve the Find & Buy experience for it’s customers.
Overwhelming range
While large ranges gave shoppers choice, the size of many selections created an overwhelming experience that made it hard to find the products they we’re looking for.
Frustrating in search
Category & search pages often lacked the relevant filter options that shoppers wanted, making it hard to clarify their selection and building their frustration.
High exit via product
Product pages lacked relevant discovery options too, which left shoppers with nowhere to go but back up or back out, leading to high bounce & exit rates.
Richer Taxonomy & Attributes
FoundIt’s AI understands customer intent on each page.
Based on that intent, it dynamically generates visual navigation to support & optimize the shoppers ‘Find & Buy’ journey.
This helps get them to the right products sooner, with less effort & fewer clicks.
Customer intent on the PDP drives discovery
To stop product pages becoming a dead end with high bounce and exit rates, relevant discovery was enhanced on the PDP by turning customer intent signals into:
- Enrich every product with customer intent data to make them findable
- Create curated navigation by aggregating product-level intent into filters and facets
Selling, even when out of stock!
To keep momentum in the customer journey when products went out of stock, Fenwick also implemented FoundIt’s ‘OOS widget’.
This dynamically increased the prominence of intent based navigation on products when they became unavailable or discontinued, in order to prioritise & showcase relevant alternatives, and help reduce bounce and site abandonment.
Sitewide sales growth under 50 days
From deployment, to A/B test completion, Fenwick added 9% to site wide sales revenue via a combination of improvements to conversion rate and average order value!