It’s official – New data confirms that online shopping is boring. So what can retailers do?
Online shopping is meant to be fun. A world of possibility at your fingertips, available anytime, anywhere. Midnight purchases in pyjamas. Trainers showing up at your doorstep like little gifts arriving from future You. Retail therapy without even having to leave your house. Except it isn’t really like that, is it? It’s actually not that […]
Dark Aisles: What does it mean and how can retailers avoid it?
Here is what our CEO and Founder, Warren Cowan has to say about dark aisles…Dark aisles are a reality for many retailers. Large online retailers often have tens of thousands of products across 40-50 pages, but most of these items live in “dark aisles”, completely invisible in search results. This can be because the category […]
Rebuilding an Icon in the Digital Age: Debenhams’ Marketplace Strategy
In the ever-evolving retail landscape, we’re witnessing an intriguing resurrection story. Boohoo Group’s attempt to breathe new life into Debenhams represents more than just another business acquisition. It’s a case study in brand revival strategy that offers valuable insights for the entire retail sector. The Strategic Marketplace Approach When Boohoo acquired the Debenhams brand, they […]
