Why You Shouldn’t Drive More People to Your Site Search
We often talk up the conversion rate (CVR) of site search users. “Searchers convert three to five times higher than regular browsers” is generally how it goes. As if site search is some kind of eCommerce superpower. And on paper, it looks like a no-brainer because if your site search converts better, maybe you should […]
Dark Aisles: What does it mean and how can retailers avoid it?
Here is what our CEO and Founder, Warren Cowan has to say about dark aisles…Dark aisles are a reality for many retailers. Large online retailers often have tens of thousands of products across 40-50 pages, but most of these items live in “dark aisles”, completely invisible in search results. This can be because the category […]
Rebuilding an Icon in the Digital Age: Debenhams’ Marketplace Strategy
In the ever-evolving retail landscape, we’re witnessing an intriguing resurrection story. Boohoo Group’s attempt to breathe new life into Debenhams represents more than just another business acquisition. It’s a case study in brand revival strategy that offers valuable insights for the entire retail sector. The Strategic Marketplace Approach When Boohoo acquired the Debenhams brand, they […]