Rebuilding an Icon in the Digital Age: Debenhams’ Marketplace Strategy
In the ever-evolving retail landscape, we’re witnessing an intriguing resurrection story. Boohoo Group’s attempt to breathe new life into Debenhams represents more than just another business acquisition. It’s a case study in brand revival strategy that offers valuable insights for the entire retail sector. The Strategic Marketplace Approach When Boohoo acquired the Debenhams brand, they […]