B&Q to rollout FoundIt!’s Intent-led Commerce platform across its rapidly expanding online portfolio following 7-figure revenue growth on DIY.com
- Having exceeded customer and commercial expectations with FoundIt!’s Intent-Led eCommerce Platform in Phase 1, B&Q has extended from DIY.com to their online estate, across B&Q ROI and TradePoint sites
- B&Q plans to double down with Phase 2 in Q2 and expand the platform onto native iOS and Android apps
- This partnership supports B&Q’s strategy to increase product discovery across their rapidly expanding marketplace
London, 12 May 2025
Having seen a seven-figure annualised incremental revenue within its first few months in Q1 on its DIY.com site, B&Q rolled out FoundIt’s Intent-Led eCommerce platform across its online estate, including B&Q ROI and TradePoint sites and plans to expand to native iOS and Android Apps in Q2.
Phase 1 of the partnership focused on deploying FoundIt!’s exclusively unique intent-led Curated Visual Navigation technology across B&Q’s core site templates, including Product Listing Pages (PLPs), Product Detail Pages (PDPs) and Search Results Pages (SRPs). Spanning hundreds of thousands of pages, this implementation dramatically improves the ease and speed with which customers discover, find and buy what they’re looking for. The platform has now also been rolled out on B&Q ROI and TradePoint websites.
“FoundIt! was the clear choice of partner as we moved towards optimising a large, complex marketplace,” said Sam Purdie, SEO Lead, B&Q. “They were incredibly easy to work with, delivered exactly what they promised, and brought value fast. The proof is in the numbers as we’re now seeing significant growth in customer value.”
Looking ahead, Phase 2 will see the expansion of FoundIt!’s platform onto B&Q’s native iOS and Android apps, along with enriched product attribution based on real customer intent which enhances product discovery across the board. This rollout is scheduled for late summer (Q2).
“B&Q is now a massive online marketplace, with around 1.5 million products and that scale introduces real complexity,” said Warren Cowan, Founder & CEO, FoundIt!. “That’s what makes this project so exciting. It’s big, it’s complex, and only getting more challenging. And that’s exactly why B&Q chose our platform. The first major win has been delivering automated visual navigation that makes it easier and faster for customers to reach the right product collections with minimal friction. We are very much looking forward to working with them on their Phase 2 implementation.”
As B&Q continues to execute on its marketplace strategy, having added over 1 million products in the past 18 months, the need for smart, scalable eCommerce solutions becomes even more pressing. FoundIt! is a key partner in enabling this growth.
To learn more about intent-led commerce please visit here. If you would like to see how well you’re shaping your site around your customers, you can find out for free in just a few minutes with our Intent Maturity Tool.