FoundIt x B&Q scoop the AI Innovation award at RITH
B&Q and FoundIt win at RTIH Retail Innovation Awards for AI Innovation. The award celebrates projects delivering real, measurable results beyond proof-of-concept.
Rethinking the role of the website: Q&A with James Gurd, eCommerce Strategy and Technology Consultant
Welcome back. It’s time for our fourth exclusive interview with experts at the forefront of eCommerce. We sat down with James Gurd, eCommerce Strategy and Technology Consultant, to talk about the huge shifts online shopping has seen in recent years, what this means for retailers’ platforms and websites, and how brands can more intelligently serve […]
FoundIt! appoints new Sales Director, Liam Bowes amid continued growth
Intent-led commerce pioneers, FoundIt! continue their growth trajectory with their recent appointment of former Monetate Sales Director, Liam Bowes FoundIt!, the intent-led commerce platform for large multicategory retailers, has announced the appointment of Liam Bowes as Sales Director, marking a significant step in its growth strategy. Having spent 20 years applying eCommerce tech to […]
Why understanding what customers want is the key to growth: Q&A with Ellis Osborn, Head of eCommerce at Ironmongery Direct
Welcome Back This is the third in our series of interviews with eCommerce leaders who are putting customer intent at the heart of their strategy. We spoke with Ellis Osborn, Head of eCommerce at Ironmongery Direct, whose data-driven, AI-powered approach turns curiosity into conversions. For Ellis, understanding what customers want – often before they […]
Did E-Commerce Just Get Dumped for G-Commerce
I’ve been waiting… For years I’ve been expecting Google to make a stronger play in everyone’s ecommerce tech stack. But I didn’t quite figure they’d end up making it obsolete. Shopping bots have been teased for a while, but LLM adoption was a rounding error on the search and browse journey. Maybe in future, but […]
Why You Shouldn’t Drive More People to Your Site Search
We often talk up the conversion rate (CVR) of site search users. “Searchers convert three to five times higher than regular browsers” is generally how it goes. As if site search is some kind of eCommerce superpower. And on paper, it looks like a no-brainer because if your site search converts better, maybe you should […]
Retailers double down on intent led commerce to solve frustated exits
London, 12 May 2025: Top retailers looking for growth are broadening their viewpoints from focussing mostly on how to drive ‘more’ acquisition and range, to asking a new type of question. What if we knew what customers wanted? What would we do differently? It’s a view that draws into sharp focus, the struggle customers have […]
It’s official – New data confirms that online shopping is boring. So what can retailers do?
Online shopping is meant to be fun. A world of possibility at your fingertips, available anytime, anywhere. Midnight purchases in pyjamas. Trainers showing up at your doorstep like little gifts arriving from future You. Retail therapy without even having to leave your house. Except it isn’t really like that, is it? It’s actually not that […]
Why ‘Journey-Based’ metrics are the new eCommerce standard: Q&A with Sienne Veit, Founder & CPO at Invisible Stuff
Welcome back! This is the second in our series of exclusive interviews with eCommerce leaders who are driving industry change and redefining the way we shop. They’re part of a new movement that’s breaking free from the old ways of doing business: swapping acquisition and never-ending product choice for on-site customer experience, informed by intent. This shift […]
Dark Aisles: What does it mean and how can retailers avoid it?
Here is what our CEO and Founder, Warren Cowan has to say about dark aisles…Dark aisles are a reality for many retailers. Large online retailers often have tens of thousands of products across 40-50 pages, but most of these items live in “dark aisles”, completely invisible in search results. This can be because the category […]