Did E-Commerce Just Get Dumped for G-Commerce
I’ve been waiting… For years I’ve been expecting Google to make a stronger play in everyone’s ecommerce tech stack. But I didn’t quite figure they’d end up making it obsolete. Shopping bots have been teased for a while, but LLM adoption was a rounding error on the search and browse journey. Maybe in future, but […]
Retailers double down on intent led commerce to solve frustated exits
London, 12 May 2025: Top retailers looking for growth are broadening their viewpoints from focussing mostly on how to drive ‘more’ acquisition and range, to asking a new type of question. What if we knew what customers wanted? What would we do differently? It’s a view that draws into sharp focus, the struggle customers have […]
Creating a movement: our first Intent-Led event
“Intent-led commerce isn’t about software or platforms. It’s a movement” That was the rallying call from Chris Dunn, our Chief Operating Officer, at our inaugural “Intent-led Event” last night. We brought together some of the best and brightest minds from eCommerce and online retail, including leading retailers like M&S, John Lewis, IMD, Buyagift, Kingfisher, and AllSaints […]