The FoundIt! Blog

Christmas 2015 Unwrapped

Consumer Christmas shopping habits have challenged and changed every retailer’s idea of success over recent years. Here are some of the key insights from our event ‘Christmas 2015 Unwrapped’ looking at how and why customer behaviour has changed.

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Why aren’t retailers optimising for trending products?

Why aren’t retailers doing SEO for trending products? Last week, the Evening Standard’s Emma Mcarthy wrote a great piece on the fashion hit of the season, Clogs. I was immediately interested in the article because it highlights the constantly changing and dynamic nature of the retail landscape. Reading up on the popularity of clogs, I sat there thinking that there must have […]

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Black Friday SEO [infographic]

As most retailers are already aware, there are now just over 100 days until Black Friday 2015. We’ve analysed search data from Black Friday 2014 and search trends from the past few years and made them into a handy infographic for you.

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SEO roundtable: The State of SEO [video]

A group of SEO experts from Arcadia, Dixons Retail,, Premier Inn, Thomas Cook Airlines Group and Disney discuss the challenges they face with getting SEO done and the approaches they have taken to overcome them.

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SEO roundtable: Conclusion [video]

A summary of the key themes that arose from our State of SEO roundtable with experts from Dixons Retails, Arcadia, Disney, Premier Inn, and Thomas Cook Airlines Group.

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