The FoundIt! Blog

The Google Shopping Guide You Need!

Google Shopping has grown significantly and today represents a core weapon in any digital marketers arsenal. Read the latest Google Shopping innovations and strategies. From getting the basics right, to audiences, social media, retargeting through to FoundIt! talking about online experience.

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Product pages & Google Shopping. A customer journey battleground.

The rise of the product first journey Driven by the growth in programmes like Google Shopping, more shoppers are now starting their journey at the product level of a website than almost anywhere else, and is a trend reflected across both desktop and mobile devices. In fact, in the retailers we benchmarked for this audit, […]

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Podcast – Google Shopping

Podcast on Google Shopping and improving the customer journey online. Angie Knibb, Head of Paid Search at Greenlight, joins Warren Cowan, CEO of FoundIt!, to discuss how Google Shopping can drive relevant traffic to your site and how to help those users find what they’re really looking for once they land there.

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Why finding is the new searching – eBook

So much of your site is now optimised to within an inch of its life: your navigation, search, filters, sort options – all optimised. But “I couldn’t find what I was looking for” is still, for most retailers, a major complaint from shoppers, one that doubtless makes everyone wince.

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Finalist at the Customer Experience Awards 2017

FoundIt! has been selected as a Finalist at the UK Customer Experience Awards 2017 for “Engaging Customers Online “. Very proud of the team and the great work they did increasing the conversion rate of shoppers by 152% on

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Product Optimiser

Thanks to Google shopping, as many as 1/3 of shoppers begin their journey at the product page. Sadly though, as many as 70% of them bounce straight out. Worse still, these fickle shoppers tend to view less than 2-3 pages of the site, before dropping out and heading back to Google to continue their shopping journey with another retailer. Find out how FoundIt! gives shoppers the options they need to explore the ranges they came in looking for.

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Journey Optimiser

Shoppers not being able to find what they were looking for is one of the most common shopper complaints on retail websites, and the reason behind more lost sales than almost anything else. The only thing more disappointing than hearing it, is knowing that you probably did have what they wanted, but they either missed it, or gave up the chase.

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Shortlisted for National Technology Award

FoundIt! are excited to announce that we have been shortlisted in the category of Analytics Product of the Year at the prestigious National Technology Awards   The Awards this year are taking place on the 17th May in the Milennium Hotel in London Mayfair.

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IRX Knowledge Partner

The UK’s biggest multichannel event, the InternetRetailing Expo (IRX) is Europe’s only dedicated multichannel delivery event. Watch FoundIt! COO Chris Dunn speaking as an IRS Knowledge Partner about how FoundIt! have contributed research to IRX showing what customers are doing on websites and how we enable retailers to find what they are looking for.

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