The FoundIt! Blog
The Google Shopping Guide You Need!
Google Shopping has grown significantly and today represents a core weapon in any digital marketers arsenal. Read the latest Google Shopping innovations and strategies. From getting the basics right, to audiences, social media, retargeting through to FoundIt! talking about online experience.
Mobile shopping search. Where retailers have the biggest opportunity to improve!
Users clicking on Google Shopping ads on mobile phones, represents the largest single source of visitors for retailers according to our latest in depth report. It also has the highest bounce rates…as high as 83%!
Product pages & Google Shopping. A customer journey battleground.
The rise of the product first journey Driven by the growth in programmes like Google Shopping, more shoppers are now starting their journey at the product level of a website than almost anywhere else, and is a trend reflected across both desktop and mobile devices. In fact, in the retailers we benchmarked for this audit, […]
Podcast – Google Shopping
Podcast on Google Shopping and improving the customer journey online. Angie Knibb, Head of Paid Search at Greenlight, joins Warren Cowan, CEO of FoundIt!, to discuss how Google Shopping can drive relevant traffic to your site and how to help those users find what they’re really looking for once they land there.
Why finding is the new searching – eBook
So much of your site is now optimised to within an inch of its life: your navigation, search, filters, sort options – all optimised. But “I couldn’t find what I was looking for” is still, for most retailers, a major complaint from shoppers, one that doubtless makes everyone wince.
Thanks to Google shopping, as many as 1/3 of shoppers begin their journey at the product page. Sadly though, as many as 70% of them bounce straight out. Worse still, these fickle shoppers tend to view less than 2-3 pages of the site, before dropping out and heading back to Google to continue their shopping journey with another retailer. Find out how FoundIt! gives shoppers the options they need to explore the ranges they came in looking for.
Shoppers not being able to find what they were looking for is one of the most common shopper complaints on retail websites, and the reason behind more lost sales than almost anything else. The only thing more disappointing than hearing it, is knowing that you probably did have what they wanted, but they either missed it, or gave up the chase.
Ecommerce: How you’re inadvertently creating a new era of customer paralysis
Ecommerce and the paradox of choice: does excessive choice impact your shoppers, and how can you best help them? Whether in the form of altogether new product categories (such as Amazon moving into groceries) or in the form of adding another 100 SKUs within a particular product category (pick a retailer of your choice), it […]
Shortlisted for National Technology Award
FoundIt! are excited to announce that we have been shortlisted in the category of Analytics Product of the Year at the prestigious National Technology Awards The Awards this year are taking place on the 17th May in the Milennium Hotel in London Mayfair.
Amara.com grows conversion rates by 152%, using Journey Optimiser!
Luxury furnishings retailer Amara.com, increased the conversion rate of shoppers by 152%, by using FoundIt’s Journey Optimiser platform to increase the relevancy of each to shopper intent. Download the case study to learn more.
IRX Knowledge Partner
The UK’s biggest multichannel event, the InternetRetailing Expo (IRX) is Europe’s only dedicated multichannel delivery event. Watch FoundIt! COO Chris Dunn speaking as an IRS Knowledge Partner about how FoundIt! have contributed research to IRX showing what customers are doing on websites and how we enable retailers to find what they are looking for.