The FoundIt! Blog

Shortlisted for National Technology Award

FoundIt! are excited to announce that we have been shortlisted in the category of Analytics Product of the Year at the prestigious National Technology Awards   The Awards this year are taking place on the 17th May in the Milennium Hotel in London Mayfair.

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IRX Knowledge Partner

The UK’s biggest multichannel event, the InternetRetailing Expo (IRX) is Europe’s only dedicated multichannel delivery event. Watch FoundIt! CEO Chris Dunn speaking as an IRS Knowledge Partner about how FoundIt! have contributed research to IRX showing what customers are doing on websites and how we enable retailers to find what they are looking for.

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Product pages & Google Shopping. A customer journey battleground.

The rise of the product first journey Driven by the growth in programmes like Google Shopping, more shoppers are now starting their journey at the product level of a website than almost anywhere else, and is a trend reflected across both desktop and mobile devices. In fact, in the retailers we benchmarked for this audit, […]

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Christmas 2015 Unwrapped

Consumer Christmas shopping habits have challenged and changed every retailer’s idea of success over recent years. Here are some of the key insights from our event ‘Christmas 2015 Unwrapped’ looking at how and why customer behaviour has changed.

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Why aren’t retailers optimising for trending products?

Why aren’t retailers doing SEO for trending products? Last week, the Evening Standard’s Emma Mcarthy wrote a great piece on the fashion hit of the season, Clogs. I was immediately interested in the article because it highlights the constantly changing and dynamic nature of the retail landscape. Reading up on the popularity of clogs, I sat there thinking that there must have […]

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Black Friday SEO [infographic]

As most retailers are already aware, there are now just over 100 days until Black Friday 2015. We’ve analysed search data from Black Friday 2014 and search trends from the past few years and made them into a handy infographic for you.

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