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78% Increase in Conversion Rate at IronmongeryDirect
IronmongeryDirect are committed to making sure that their online customers get the same valued experience that agents are giving from their call centre.
As the largest supplier of specialist ironmongery to builders, joiners and shop fitters for over 40 years, it was essential that the website was easy to navigate, and inventory of 16,000 specialist products could be found.
The challenge for IronmongeryDirect was that every product category was unique, more so than the average retailer. Therefore, the one-size-fits-all nature of a website didn’t consider the niche specialism of products carried with the many different types, finishes and sizes etc. This led to them giving all the options in facets and navigation and hoping that the customer has the time, energy and inclination to find what they were looking for.
Surpassing all KPI’s:
- Grew Revenue by 7%
- Conversion Rate by 78%
- Impacted 27% of user journeys
Find out more by downloading the full case study now.
“We have been extremely pleased by all of the uses that FoundIt! gives us! Our online customers are finding products quickly and easily using FoundIt! smart navigation. In addition, FoundIt! has also become invaluable within our call centres, as a way for our agents to guide customers around our product range; finding alternate products and navigating between sections. Not only that but as an unplanned consequence, FoundIt! has become so useful in our call centre that we have incorporated it into company-wide staff training, in teaching our product ranges and learning what our customers actually want!”
Charlie Carlton, Ecommerce Manager, IronmongeryDirect
