Why understanding what customers want is the key to growth: Q&A with Ellis Osborn, Head of eCommerce at Ironmongery Direct
Welcome Back This is the third in our series of interviews with eCommerce leaders who are putting customer intent at the heart of their strategy. We spoke with Ellis Osborn, Head of eCommerce at Ironmongery Direct, whose data-driven, AI-powered approach turns curiosity into conversions. For Ellis, understanding what customers want – often before they […]
Did E-Commerce Just Get Dumped for G-Commerce
I’ve been waiting… For years I’ve been expecting Google to make a stronger play in everyone’s ecommerce tech stack. But I didn’t quite figure they’d end up making it obsolete. Shopping bots have been teased for a while, but LLM adoption was a rounding error on the search and browse journey. Maybe in future, but […]
Why You Shouldn’t Drive More People to Your Site Search
We often talk up the conversion rate (CVR) of site search users. “Searchers convert three to five times higher than regular browsers” is generally how it goes. As if site search is some kind of eCommerce superpower. And on paper, it looks like a no-brainer because if your site search converts better, maybe you should […]
It’s official – New data confirms that online shopping is boring. So what can retailers do?
Online shopping is meant to be fun. A world of possibility at your fingertips, available anytime, anywhere. Midnight purchases in pyjamas. Trainers showing up at your doorstep like little gifts arriving from future You. Retail therapy without even having to leave your house. Except it isn’t really like that, is it? It’s actually not that […]
Why ‘Journey-Based’ metrics are the new eCommerce standard: Q&A with Sienne Veit, Founder & CPO at Invisible Stuff
Welcome back! This is the second in our series of exclusive interviews with eCommerce leaders who are driving industry change and redefining the way we shop. They’re part of a new movement that’s breaking free from the old ways of doing business: swapping acquisition and never-ending product choice for on-site customer experience, informed by intent. This shift […]
Rebuilding an Icon in the Digital Age: Debenhams’ Marketplace Strategy
In the ever-evolving retail landscape, we’re witnessing an intriguing resurrection story. Boohoo Group’s attempt to breathe new life into Debenhams represents more than just another business acquisition. It’s a case study in brand revival strategy that offers valuable insights for the entire retail sector. The Strategic Marketplace Approach When Boohoo acquired the Debenhams brand, they […]
B&Q Launches World’s First Intent-Led Mega Navigation System Powered by FoundIt!
B&Q, the UK’s leading home improvement retailer, has partnered with FoundIt! to introduce the world’s first intent-led mega navigation system, revolutionising the way customers shop online. Now live on their site, this innovative system is designed to understand their shoppers’ intent and bring the most relevant products to the forefront of their website, making it easier for customers to […]
The Changing Face of E-Commerce: Q&A with Speero’s Johnny Longden
Welcome! This is the first series of interviews with eCommerce industry experts about how they are becoming more intent-led in what they’re doing – to understand what they’re doing within their businesses to make their products more discoverable online, and create eCommerce shopping experiences built more around customer intent. We’ll then be publishing more of […]
Help your customers discover, find, and buy the products they want.
The FoundIt! origin story and why we believe every eCommerce retailer will become intent-led For the last 20 years, this has been the eCommerce playbook… Get your catalogue online, be the best at paid acquisition to drive traffic, and add ever more range to grow topline revenue. This model worked incredibly well. We saw eCommerce […]