With Christmas fast approaching, and a definite chill in the air, retailers are firing at all cylinders in their preparation for the Christmas rush.
Christmas is undoubtedly the most important trading period of the year for a majority of retailers and when most profits can be made. However, seasonal commerce is about much more than Christmas; new peaks are being introduced as international traditions such as Halloween and Black Friday become more widely adopted, product seasons are getting shorter and customers are researching more before they buy.
The opportunities of seasonal peaks can be huge, but they also present new challenges. Despite retailers best efforts to persuade shoppers to buy earlier, we are leaving our purchases until the last minute, putting added stock and fulfilment pressure on already stressed retailers.
So, think of our poor retailers this Christmas and plan your shopping well ahead. And check out our infographic on seasonal commerce.