One thing we’ve recognised from many years of doing SEO is that it’s not just what you don’t know that holds you back, but what you don’t do that holds you back the most. The most common reasons for SEO not delivering revenue are almost always in implementation. Research shows that 80% of SEO changes either never make it, and/or take longer than 12 months to trickle through. The reason for this hold up is almost always a lack of resources and the technical difficulty in making changes to websites.
In this video, I discuss what we refer to as the 3 D’s of Digital Growth that close the loop on the SEO process – Data, Do this and Done.
Click on the video below to watch.