BHS.com grows mobile conversion rates by 141%!
BHS.com was relaunched online-only, after the retailer closed and a consortium bought the rights to trade online as BHS.com. The challenge was to gain back trust from their loyal base and to understand the new tech savvy customer.
Starting with nothing but a domain name. BHS.com launched in 8 weeks! In doing so, they acknowledged the limitations within their information architecture and taxonomy. Leading to a significantly below par user experience which had serious knock-on effects to trading performance.
In looking at ways to improve the customer journey they turned to FoundIt! FoundIt! uses big-data to learn what the customer intent is, in every category and on each page of a website. It then surfaces that intent in the form of helpful and relevant contextual navigation at the right point of the journey, increasing the customer’s propensity to take action to find the products they’re looking for.
Surpassing all KPI’s:
- Grew Revenue by 10%
- Grew Mobile Conversion by 141%
Find out more by downloading the full case study now.
“In relaunching a brand new BHS.com website in record time (8 weeks) FoundIt! has been absolutely key in expanding and filling in the gaps of category pages that we didn’t have. This has led to increased engagement and crucially sales as customers are given more choice and have been able to easily find the products that they are looking for. Therefore, not only good for customers, but also great intel for our merchandisers, category managers and buyers. This really is a unique and innovative product that addresses our customers pain points and has had instantaneous results!”
Kevan Mallinder, Managing Director, BHS.com