glh Hotels Case Study

Improved ROI by 577%

glh Hotels is a British-based global hotel company which includes the Thistle brand, every Hotels, the Guoman collection of hotels, Clermont Hotels & Residences, and Amba Hotels.

The company took the decision to allow each hotel to take ownership of their own marketing channels, as opposed to being managed centrally. Greenlight, an award-winning digital growth agency and sister company to FoundIt!, was tasked with providing data insights for each hotel to improve their individual performance.

Download the case study to learn how Greenlight Digital utilised the FoundIt! platform to help glh Hotels meet their 3 key objectives:

  • Provide more transparency for each hotel
  • Increase international activity
  • Drive sales and revenue under 15% cost of sales

FoundIt!s solution is now integral to our marketing toolkit – allowing us to be more dynamic and tactical in search than ever before.

Tom Purdie, Digital Marketing Manager, glh Hotels

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