Providing the team with the data they need to monitor and explain changes in sales.
Having researched various other solutions, Currys chose to implement FoundIt! technology due to its ability to make effective management of millions of keywords simple and easy, coupled with its powerful visualisation and reporting tools that enable deep interrogation of data.
Automated data uploads created Currys keyword universe by plugging in keyword data from their keyword set, Paid search, an automated keyword discovery from within their own website and OneHydra’s repository of 8 million+ keywords.
FoundIt! visualisation tools have enabled Currys to become extremely data focused. The customisable dashboards and reports are the central focus of weekly trading meetings, providing the team with the data they need to monitor and explain changes in sales.
“FoundIt! technology has enabled us to combine all of data and analytics in one place, providing unparalleled visibility into customer and competitor behaviour. We now rely on the reports internally to understand and justify changes in sales patterns, removing any of the guess work that used to be involved.
This insight, combined with FoundIt!’s ability to manage and scale massive keyword sets, has dramatically increased traffic and revenue, successfully cementing our position as the Number 1 white goods retailer.”
Amish Mehta, Senior Search Manager at Dixons Carphone