Christmas 2015 Unwrapped

Christmas 2015 Unwrapped

Last night OneHydra and Greenlight Commerce hosted a dinner for senior eCommerce and digital professionals at the stylish Haymarket Hotel in central London. We were joined by retailers including Marks & Spencer, Etsy, Moonpig, The Entertainer and Wickes for the event ‘Christmas 2015 Unwrapped’, where Greenlight and OneHydra CEO and guest speaker Billy Grant of Hitwise shared key retail insights from the festive season. Here are just a few of the key stats revealed:

Christmas Jumpers

  • Almost 3.5k search terms with <100 search volume
  • Nearly 9.3m searches between September – December 2015
  • Searches started earlier – aggregate searches up in September compared to 2014
  • Star Wars was THE big trend this year – the 7th largest search volume – yet most of the big retailers didn’t have any stock

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