Ecommerce: How you’re inadvertently creating a new era of customer paralysis
Ecommerce and the paradox of choice: does excessive choice impact your shoppers, and how can you best help them? Whether in the form of altogether new product categories (such as Amazon moving into groceries) or in the form of adding another 100 SKUs within a particular product category (pick a retailer of your choice), it […]
Is shopping on your site like trying to find a needle in a haystack?
In their latest annual report, ASOS acknowledged that by offering one of the largest product collections, shopping on their website could now feel like searching for a needle in a haystack. “ASOS is the online fashion destination with one of the largest collections of products and content anywhere in the world. It’s why we’re growing […]
User experience & SEO – FoundIt! presents at ‘Brighton SEO’
brightonSEO saw some 2,000 of the best and brightest minds in SEO gather for one of the biggest gatherings of digital marketing professionals in Europe, brightonSEO. Warren discussed having content for everything a shopper could ask for.
Black Friday SEO [infographic]
As most retailers are already aware, there are now just over 100 days until Black Friday 2015. We’ve analysed search data from Black Friday 2014 and search trends from the past few years and made them into a handy infographic for you.
SEO roundtable: Using analytics to optimise SEO [video]
SEO experts from Arcadia, Dixons Retail, Vouchercodes.co.uk, Disney, Premier Inn and Thomas Cook Airlines Group talk about how they use analytics to optimise SEO.
Christmas 2015 Unwrapped
Here are just a few of the key stats revealed from the event ‘Christmas 2015 Unwrapped’, where Greenlight and OneHydra CEO and guest speaker Billy Grant of Hitwise shared key retail insights from the festive season.
Insight: What is the deeper intent, when customers search “Christmas Jumpers”?
In our final blog post of 2016 we take a look a quick look at searches for Christmas Jumpers and share the top 20 generic search terms, compare the performance of the top 20 retailers and reveal the big trend of 2015.
Black Friday – What should you be optimising?
It is without a doubt one of the most busy and stressful days of the year for retailers, and with £810m spent online by British shoppers in 2014, Black Friday is rapidly becoming the biggest shopping day of the year.
How do some of the UK’s leading brands use customer intent to drive their SEO strategy?
Chris Dunn, COO examines how SEO experts from Arcadia, Dixons Retail and Vouchercodes.co.uk use analytics to optimise SEO.
The State of SEO roundtable: Key takeaways
Chris Dunn, VP Customer Success at OneHydra, delves into the key takeaways from our SEO roundtable with leading UK retailers and brands, including educating the business and the importance of data.