glh Hotels Case Study

A 152% increase in conversion rate

glh Hotels is a British-based global hotel company which includes the Thistle brand, every Hotels, the Guoman collection of hotels, Clermont Hotels & Residences, and Amba Hotels.

 

In 2014, the company took the decision to allow each hotel to take ownership of their own marketing channels, as opposed to being managed centrally. Greenlight, an award-winning digital growth agency and sister company to OneHydra, was tasked with providing data insights for each hotel to improve their individual performance.

 

Download the case study to learn how Greenlight Digital utilised the OneHydra platform to help glh Hotels meet their 3 key objectives:

    • Provide more transparency for each hotel

 

    • Increase international activity

 

    • Drive sales and revenue under 15% cost of sales

 

A 152% uplift in conversion rate



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