Customer Story
9% sales growth! What an impact.
We apply Foundit!'s intent driven navigation across the whole Fenwick’s website.
By ensuring that users are more likely to find the products they are looking for, the conversion rate rises, and thats been proven in rounds of A/B tests. I’m pleased to say they exceeded all our expectations.
Andrew Jeyes
Digital Director, Fenwick
One of Britains most revered dept stores
Fenwick is known for its wide range of premium home, fashion & beauty products, and wanted to improve the Find & Buy experience for it’s customers.
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While large ranges gave shoppers choice, the size of many selections created an overwhelming experience that made it hard to find the products they we’re looking for.
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Category & search pages often lacked the relevant filter options that shoppers wanted, making it hard to clarify their selection and building their frustration.
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Product pages lacked relevant discovery options too, which left shoppers with nowhere to go but back up or back out, leading to high bounce & exit rates.
Richer Taxonomy & Attributes
FoundIt’s AI understands customer intent on each page.
Based on that intent, it dynamically generates visual navigation to support & optimize the shoppers ‘Find & Buy’ journey.
This helps get them to the right products sooner, with less effort & fewer clicks.
Customer intent on the PDP drives discovery
To stop product pages becoming a dead end with high bounce and exit rates, relevant discovery was enhanced on the PDP by turning customer intent signals into:
- Drill-up navigation options to provide easy access to relevant range based on intent
- Relevant product collections based on facets of intent for customers viewing the product.
Selling, even when out of stock!
To keep momentum in the customer journey when products went out of stock, Fenwick also implemented FoundIt’s ‘OOS widget’.
This dynamically increased the prominence of intent based navigation on products when they became unavailable or discontinued, in order to prioritise & showcase relevant alternatives, and help reduce bounce and site abandonment.
Sitewide sales growth in < 60 days
From deployment, to A/B test completion, Fenwick added 9% to site wide sales revenue via a combination of improvements to conversion rate and average order value!
Overall increase in revenue
Increase in conversion
Increase in AOV
Time to value
Intent Based. Not databased!
Rather than being generated from thin product data, FoundIt’s builds & prioritizes navigation from the language and intent of Fenwick’s customers.
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Match customer’s experience to their intent
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Make it easier to Find & Buy
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Reduce friction & frustration
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Improve sales & conversion rates
Fast & easy to implement!
Using a low code approach to set up & integrate into the site, FoundIt! did all the work so Fenwick could run their business and not consume their dev team.
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Design & UI prototyping
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Analytics and product data integration
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Coding of front end integration
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Test guidance and setup
Intent based journey optimisation at scale!
FoundIts AI is always on, predicting intent on every touch point, so the things customers want are always easy to find and buy, wherever they are.
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250,000 intent based nav options
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On 24,000 PLP’s
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56,000 search results
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29,000 product detail pages
A/B tested and proven! With 9% growth in sales.
Adding real value is part of our core at FoundIt!, so we test each part of our experience with every customer to prove ROI, earn trust & build confidence.
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6 week test, 50/50 traffic split
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+4.7% Conversion rate increase
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+4.1% Average order value increase
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+9% total uplift on revenue per visitor
Want to know more?
I’d love a customer led taxonomy that maintains itself and makes it easier for my customers to Find & Buy!
I’ve seen the impact they have on revenue before, and how quick it delivers. When I saw the same issues at Fenwick, I instantly knew they would be a great fit to give us the growth we needed. They exceeded all our expectations.
Andrew Jayes
Digital Director, Fenwick
What else do we do?
Get customers to the right products quicker and easier, with dynamic visual navigation that’s based on their intent.
Optimized Product Pages
Make PDPs convert more customers, by tuning content and discovery options to what they’re actually looking for.
Keep your keenest customers on track to find & buy, by improving the quality and accuracy of your site search.
Close the gap between your catalogue and your customers with rich product data and attributes based on intent.
Create the architceture that optimizes all the keywords your customers use, but without any of the wait and manual effort.
