The FoundIt! Blog

SEO for seasonal peaks

Retail SEO for seasonal commerce Seasonal commerce has changed. Long gone are the standard four seasons a year.  A new study into seasonal commerce that is being released tomorrow shows that almost one in five retailers has moved to a four week season cycle, with 37% of respondents saying that their seasons had shortened. The […]

Read more

Transformation in retail

The digital landscape has transformed both brick and mortar and online retailers, yet many are struggling with the challenges presented by the speed and scale of change. Retailers are investing in innovation and technology to help them become more agile and keep ahead of the competition, bringing a fresh set of new challenges as companies […]

Read more

Debenhams Case Study

How Debenhams expanded their acquisition opportunities, why they chose us and how our insights are being used to steer strategy and merchandising decisions.

Read more

SEO 101 Series: Google Hummingbird

Google’s last infrastructure update, named Hummingbird, will be the focus of my latest post of the SEO101 series, sharing the basics of SEO as I learn them. I will be directing attention to what Hummingbird is, what we know of how it works and what this means to Google users and site owners. Hummingbird is […]

Read more

Currys Case Study

The customisable dashboards and reports are the central focus of weekly trading meetings, providing the team with the data they need to monitor and explain changes in sales.

Read more

Share your views on seasonal commerce

Internet Retailing Research Programme – Seasonal Commerce Seasonality in retail conflates a number of challenges across the business: peak demand and the load on servers and infrastructure stock-build and the challenges of storage space and handling peak impacts throughout the selling chain – from photographing, attributing and describing a flood of products, to hiring a […]

Read more

New ways to connect with the digital customer

New ways to connect with the digital customer Digital innovations are shaping the future of retail and disrupting traditional ways of doing things. Today’s tech savvy customers are checking their email on their mobile on their way to work and looking for the latest trends on Instagram. During the day they intermittently engage with their […]

Read more

Internet Retailing Conference – ticket giveaway

One of the key retail conferences in the calendar, the 2014 Internet Retailing Conference takes the theme of ‘Re-foundation’: no more incrementing, tweaking and avoiding the wholesale changes needed in the industry. Retail needs to start afresh from the bottom. This conference will bring together learnings from those who have started again – and benefited from […]

Read more

The Holy Grail of Fashion

If you are searching for the Holy Grail of Fashion SEO, you’ll probably look to the big player: ASOS. So how has ASOS has managed to become the most successful fashion e-tailer of our time in just a few short years? In this paper, discover the strategies ASOS use to dominate online fashion and gain actionable […]

Read more

SEO 101 series: Google Penguin

Continuing with my SEO101Hydra series sharing SEO fundamentals as I learn them, this post will concentrate on Penguin, one of Google’s topic classifier algorithms. I’ll be discussing what Penguin is, its history and what to watch out for (including being Penguin slapped). What is Penguin? The Penguin algorithm is Google’s most advanced attempt at understanding […]

Read more

The State of SEO within Retail Ecommerce

Our latest research report examines the issues retailers face with implementing SEO at scale. This report probes in depth the issues with implementing SEO at the kind of scale large ecommerce retailer’s businesses operate.

Read more

SEO 101 series: Google Panda

Continuing with my SEO101Hydra series sharing SEO fundamentals as I learn them, I’ll be looking at Panda, one of Googles’ topic classifier algorithms. In this blog I’ll cover the history, how it works and what to watch out for. What is Panda? Panda was first launched in 2011 and is Google’s most advanced attempt to […]

Read more

Has ASOS stolen the Holy Grail of Fashion SEO?

If you are searching for the Holy Grail of Fashion SEO, you’ll probably look to the big player: ASOS. So how has ASOS managed to become the most successful fashion e-tailer of our time in just a few short years? In this blog I will analyse what ASOS is doing right and share some actionable […]

Read more

SEO 101: Algorithms & Indexing overview

As a new starter at OneHydra, I am learning the basics of Search Engine Optimisation (SEO). SEO is often described as complicated, so each week I will share my understanding of the beast that it is to help anyone else who is also new to search and digital marketing. In the first part of the […]

Read more

Ecommerce trends for fashion retail: Retain

Over the last few years, there has been a convergence of standard features and engaging customer components that are now expected on fashion eCommerce websites. I’ve been looking into these features as part of the ‘customer engagement lifecycle loop’ (Reach, Find, Convert, and Retain) in a series of four blog posts to provide some insight […]

Read more

Ready to start delighting more customers and growing revenue?

Get in touch now