Enabling entire business to make data-driven decisions based on customer demand
We enable John Lewis to easily manage and track large datasets across multiple digital marketing channels. Gain better insight into what customers are looking for in real-time so the business can react to trends and create demand-led strategies.
We are able to measure and report on year-on-year performance vs competitors, particularly around retail events such as Christmas, Mother’s Day to help them demonstrate the value of SEO. Provide fully customisable reporting that would allow them to report on their year-on-year performance to the C-suite.
Our data is used to influence buying decisions across the John Lewis partnership, capitalise on trending terms/categories, continually optimise the language being used onsite to benefit shoppers and search engines, competitor benchmarking, content ideas, on site SEO optimisation and feed in to UX projects.
FoundIt! customer demand-driven insights and recommendations allow my team and the rest of the business to know what consumers are looking for in real-time, removing any guesswork and ultimately helping us to align with what the customer wants. Not only is the FoundIt! solution integral to our business, but their Customer Success team are like part of our team and passionate about seeing us succeed.
Zoe Ashford, Head of Online Marketing, John Lewis