Category: Blog

SEO 101 series: Google Panda

Continuing with my SEO101Hydra series sharing SEO fundamentals as I learn them, I’ll be looking at Panda, one of Googles’ topic classifier algorithms. In this blog I’ll cover the history, how it works and what to watch out for. What is Panda? Panda was first launched in 2011 and is Google’s most advanced attempt to […]

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Has ASOS stolen the Holy Grail of Fashion SEO?

If you are searching for the Holy Grail of Fashion SEO, you’ll probably look to the big player: ASOS. So how has ASOS managed to become the most successful fashion e-tailer of our time in just a few short years? In this blog I will analyse what ASOS is doing right and share some actionable […]

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SEO 101: Algorithms & Indexing overview

As a new starter at OneHydra, I am learning the basics of Search Engine Optimisation (SEO). SEO is often described as complicated, so each week I will share my understanding of the beast that it is to help anyone else who is also new to search and digital marketing. In the first part of the […]

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Ecommerce trends for fashion retail: Retain

Over the last few years, there has been a convergence of standard features and engaging customer components that are now expected on fashion eCommerce websites. I’ve been looking into these features as part of the ‘customer engagement lifecycle loop’ (Reach, Find, Convert, and Retain) in a series of four blog posts to provide some insight […]

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Ecommerce trends for fashion retail: Convert

Over the last few years, there has been a convergence of standard features and engaging customer components that are now expected on fashion eCommerce websites. In a series of four blog posts, I look into these features as part of the ‘customer engagement lifecycle loop’ (Reach, Find, Convert, and Retain) and provide some insight as […]

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Ecommerce trends for fashion retail: Find

Over the last few years, there has been a convergence of standard features and engaging customer components that are now expected on fashion eCommerce websites. I intend to look into these features as part of the ‘customer engagement lifecycle loop’ (Reach, Find, Convert, and Retain) in a series of four blog posts and provide some […]

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Ecommerce trends for fashion retail: Reach

Over the last few years, there has been a convergence of standard features and engaging customer components that are now expected on fashion eCommerce websites. I intend to look into these features as part of the ‘customer engagement lifecycle loop’ (Reach, Find, Convert, and Retain) in a series of four blog posts and provide some […]

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Is SEO just a pipedream?

If you are similar to most online retailers we speak to, you have probably been investing heavily in SEO for years, while very rarely seeing the return that SEO so often promises, but seldom delivers.\n\nYou’ve spent vast sums employing countless SEO agencies, consultants and SEO specialists, so why are your natural search levels not as […]

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