Category: Blog

78% Increase in Conversion Rate using FoundIt!

This was an increase of 78% over the baseline conversion rate and showed that FoundIt! genuinely helped more users find what they were looking for, faster and easier than all the other methods on the site. Including search, facets, filters, and sorts!

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Is ‘Ecommerce Assist’ a thing? It should be!

Ask a digital marketer about attribution and you will likely get the following response: We know the last-click model is flawed, but it’s the best model we’ve got! Which basically means that the bulk of the credit for any given sale will likely go to the final touch point that delivered the order. But is […]

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The Google Shopping Guide You Need!

Google Shopping has grown significantly and today represents a core weapon in any digital marketers arsenal. Read the latest Google Shopping innovations and strategies. From getting the basics right, to audiences, social media, retargeting through to FoundIt! talking about online experience.

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Product pages & Google Shopping. A customer journey battleground.

The rise of the product first journey Driven by the growth in programmes like Google Shopping, more shoppers are now starting their journey at the product level of a website than almost anywhere else, and is a trend reflected across both desktop and mobile devices. In fact, in the retailers we benchmarked for this audit, […]

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Why finding is the new searching – eBook

So much of your site is now optimised to within an inch of its life: your navigation, search, filters, sort options – all optimised. But “I couldn’t find what I was looking for” is still, for most retailers, a major complaint from shoppers, one that doubtless makes everyone wince.

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Is shopping on your site like trying to find a needle in a haystack?

In their latest annual report, ASOS acknowledged that by offering one of the largest product collections, shopping on their website could now feel like searching for a needle in a haystack. “ASOS is the online fashion destination with one of the largest collections of products and content anywhere in the world. It’s why we’re growing […]

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